A super-premium residential and retail tower incorporating Sydney’s iconic, heritage-listed former David Jones Market Street building.
In a market characterised by limited annual supply and strong international demand, the project was positioned as one of Sydney’s most exclusive residential offerings in the $10 million-plus apartment segment.
Woodhill Property’s principals collaborated with Cbus Property on the project’s strategic positioning and global market framing. The approach focused on curated private outreach, controlled positioning and engagement with high-net-worth buyers from Australia and international markets.
The Developer
Cbus Property is delivering the project, with Woodhill Property’s principals contributing to an ultra-premium residential positioning aligned with the expectations of international high-net-worth buyers.
The Masterplan
The development sensitively integrates old and new, preserving the former David Jones building’s protected architectural features, Hawkesbury sandstone façade and significant cultural value.
The retained heritage fabric continues to define the development’s identity and street presence, while a curvilinear tower rises above Hyde Park to create a landmark addition to Sydney’s skyline.
Every aspect of the project—from its design and resident experience to its delivery—was required to exceed global luxury benchmarks.
The Location
Positioned on Market Street overlooking Hyde Park, the development occupies a prominent location in the heart of Sydney’s CBD.