Ashbourne is a masterplanned residential community offering generous homesites, extensive open space and a lifestyle-led living environment.
Woodhill Property’s principals managed sales and marketing, establishing the project’s market positioning, staged release strategy, campaign execution and pricing framework. Structured builder engagement supported delivery certainty and reinforced buyer confidence.
The masterplan was shaped over three years through detailed design development and community consultation, ensuring alignment with local character, planning controls and market expectations.
Positioned around Moss Vale Golf Course, the community is defined by its natural surrounds, heritage-inspired architecture and considered landscape design.
More than 20% of the site is dedicated to green open space and recreational areas, with generous land sizes forming a central part of the community’s lifestyle appeal.
Ashbourne is located in the historic township of Moss Vale in the Southern Highlands. Its positioning attracts buyers from the Southern Highlands, Sydney and Canberra markets.
The Stage 1 public launch released approximately 140 lots ranging from 450 to 1,400 square metres. During the initial release, 85 lots sold within four hours, demonstrating significant pent-up demand.
Pricing has recorded sustained growth, increasing from approximately $495,000 for a 600-square-metre lot in 2021 to more than $600,000 in 2025.
Ashbourne demonstrates what disciplined positioning, staged delivery and sustained market engagement can achieve within a regional masterplan.
