Cbus Property is a national award-winning property investor and developer, responsible for the performance and management of all aspects of the Cbus Super direct property investment business.
Cbus’ portfolio includes major investments and developments in the commercial, retail, and residential sectors exceeding $6b, with another $5b in the pipeline.
THE BACKGROUND & Task
Owned by the Inglis family for over 100 years, the historic Newmarket Stables in Randwick is a remarkable site with a long history in the horse-racing community.
In 2015, Woodhill were given the responsibility to sell the site to a developer who met the Inglis family’s requirements for the maximum price.
THE CHALLENGE
Situated in Sydney’s eastern suburbs, the site was expensive. Its history also caused tension. The market was weak, and the product had to be priced well-above average.
In order to achieve maximum success, Peter and his team spent two years assisting the group of architects to determine the mix, sizes, building interactions, and staging. We also assisted with the designs to ensure there was enough market spread of size, price, and layouts to capture a wide audience.
THE RESULT
Our Stage 1 launch outperformed its strategy goals on both the price and velocity of residential sales.