Four residential properties in Kiama, held by an intergenerational family trust, presented strong underlying land value but underperforming income and no coordinated portfolio strategy.
Woodhill Property was engaged to undertake a comprehensive portfolio review and develop a structured value-add plan. The brief was to create an income-positive, family-friendly and low-maintenance portfolio.
The agreed strategy comprises four phases:
Phase One—divest a non-core asset.
Phase Two—pursue a joint venture development through a partial site sale, releasing capital while securing a new residential outcome.
Phase Three—reposition a beach house for combined family use and short-term accommodation.
Phase Four—create an additional income stream through six luxury cabins on the rural holding.
Phase One was delivered through a targeted, advisory-led sales strategy designed to accelerate buyer engagement and create competitive tension in a market where comparable assets were averaging more than 180 days on the market.
Through controlled off-market buyer targeting, a purchaser was secured within 11 days. The property exchanged unconditionally for $500,000 above expectations and approximately $800,000 above a comparable neighbouring transaction. The entire marketing budget was returned to the client.
Phase Two is now underway as part of the broader implementation program.
